One of the friendliest and most natural ways to make contact with a referral source is to buy their products or services, whether in large or small monetary amounts. It is important to note that the purchase doesn’t necessarily have to be from their primary line of business; perhaps you purchase a ticket to a fundraiser they support, or a used car they have listed, even a box of cookies that their child is selling for their school project.

By purchasing something from your networking member’s business, you become one of their customers. As a customer, you are high on the priority list. They will be more inclined to do business with you and give you information, support, and referrals for your business. This approach also increases your source’s interest in getting to know you better and staying in touch.

Tips for Purchasing from Your Network

• Are you buying products and services from people and organizations that see you as an individual? Do the people you buy from know your name and think of you as their customer? There’s a big difference between being a customer of Home Depot and being a customer of Joe’s Appliance Store.
• Examine your relationship with the people you buy from now. Do they know you and what you do professionally? Do you benefit from doing business with them?
• Identify the products and services your networking partners offer that you want or need. Or consider the purchase of something which might benefit your business in the long run.
• Analyze how you are spending your money now on a similar product or service.
• Determine how much you want to spend on this type of purchase.
• Use your purchasing power in a way that gives you more benefits and builds relationships. If possible, strive to buy at least half of your products and services from people you personally know. However, do not do it in a way that makes them feel obligated to buy things from you.

The Impact of Supporting Your Network Members

In addition to these tips, it is essential to recognize the broader impact of supporting the members of your business network. When you choose to buy from your referral partners, you are not just making a purchase; you are investing in a relationship. This investment fosters a sense of community and mutual support, which is the cornerstone of effective networking.

Consider the long-term benefits of this approach. By consistently supporting your network, you create a cycle of reciprocity. Your network members will be more likely to refer business to you, knowing that you value and support their endeavors. This mutual support can lead to a more robust and resilient network, where members actively seek opportunities to help each other succeed.

Additionally, purchasing from your network can provide you with unique insights into their businesses. Understanding their products and services firsthand allows you to make more informed recommendations and referrals to people you know. This knowledge not only enhances your credibility; it also demonstrates your genuine interest in their success.

Remember, networking is not just about what you can get; it is about what you can give. By thoughtfully using your purchasing power, you contribute to a culture of generosity and collaboration. This mindset will set you apart as a trusted and valued business networking partner, paving the way for lasting and meaningful connections.

Leveraging your purchasing power within your network is a strategic and thoughtful way to build strong, reciprocal relationships. It shows that you are invested in the success of your network members, which in turn encourages them to invest in you. This approach aligns with the principles of effective networking and can significantly enhance your professional growth and success.

Do you have any additional tips on ways to be a good customer to those you network with?  I would love to hear them – please share in the comment forum below.